02 Sep 2012 to 02 Sep 2012
This presentation by Brendon Hosken from Buildmedia will include lively demonstrations of real market applications of visual technologies currently being used by organizations that develop built environments.
There is no doubt that the future of public communication is changing. YouTube, Facebook, Flickr, Instagram, Pinterest – all of these have one thing in common… Pictures vs Words. People now like to receive information quickly via imagery and movies rather than pages of writing. So why fight the momentum when you can use the momentum to better impart your story? Using a hybrid of 3D and other technologies, no other storytelling technique can get across so much, in so little time nor as memorably. From private developers through to councils and government agencies – this is something the smart communicators are now employing.
You will see visualizations ranging from ultra-accurate ‘forensic’ visual simulations for consenting purposes through to full storytelling productions that convey projects with emotion, grandeur or distilled information. All are created using a flexible hybrid of production types, programs and skill-sets.
Download the Presentation [Zip Archive - 518.37 MB]